As Director of Content and Creatives, Desair Shaw works to execute and oversee content and design strategy for Faith Counts. Working closely with Faith Counts’ religious partners and subject matter experts, she leads the promotion of the value of faith in all aspects of the multiplatform social media campaign.
In her four years with the organization, Desair has secured new faith partners, overseen the transformation of the digital design, and added a newsier approach to Faith Counts’ content.
When she’s not working on outreach within Faith Counts’ growing network, she’s focused on being the team’s utility player—unearthing fresh religious content, writing articles, designing graphics, and producing multimedia products.
The push for more newsier content stems from Desair’s background in the media. She has degrees in journalism from Boston University and the University of Maryland, and worked at USA Today for 13 years in multiple roles, from audience editor to diversity committee chair.
In her free time, Desair is very active in her church and enjoys reading, skiing, scuba diving, and spending time with her husband and adorable children.
Best Thing About Your Job: I get to bring my faith to work and live it out with talented and kind colleagues.
Favorite Television Show: Top Chef. (The challenges never get old.) I’ve started watching Top Chef Junior with my kids. Now we’re all obsessed with cooking shows!
What I’m Reading: I’m in the middle of reading both A Promised Land by Barack Obama and Start with the Heart by Dr. Kathy Koch.